National Underwear Day 2023: A Celebration of Comfort and Style

National Underwear Day is a quirky and unique celebration that is observed on August 5th each year. The holiday pays homage to one of the most essential yet often overlooked parts of our daily wardrobe: underwear. In 2023, the event continues to grow in popularity, reaching new heights of public engagement and creativity.

The Origin

National Underwear Day was founded in 2003 by an underwear company called Freshpair. What started as a marketing promotion has turned into an annual event celebrated around the world. The day encourages everyone to wear their favourite underwear with pride, and it serves as a reminder of the importance of comfort, fit, and style when it comes to undergarments.

The National Underwear Day 2023 Celebration

In 2023, National Underwear Day has taken on new dimensions, with events, promotions, and social media campaigns that reach beyond the borders of individual countries.

  • Fashion Shows: Various cities across the globe hosted fashion shows featuring the latest trends in underwear. From high-end designer pieces to practical everyday wear, these shows demonstrated the diversity and creativity of the industry.
  • Discounts and Promotions: Retailers participated in National Underwear Day by offering discounts and promotions on various brands and styles. This allowed people to invest in quality undergarments at reduced prices.
  • Social Media Challenges: Social media platforms were abuzz with challenges and hashtags encouraging users to post photos in their favourite underwear (while keeping things appropriate, of course). This created a fun and engaging way for people to express themselves and celebrate the day.
  • Body Positivity Campaigns: Many brands and advocates used National Underwear Day 2023 as an opportunity to promote body positivity and self-love. By celebrating all shapes and sizes, the message was clear: everyone can feel beautiful and confident in their skin.
  • Charity Initiatives: Some organizations took the opportunity to give back to those in need. They organized underwear drives and donation campaigns to provide essential undergarments to shelters and underserved communities.

The Cultural Impact

National Underwear Day has evolved from a light-hearted celebration to a day that encompasses broader cultural themes. It’s not just about the underwear itself but what it represents: self-expression, comfort, inclusivity, and the embracing of our bodies.

In a world where fashion trends change rapidly and personal style is an essential part of individual identity, National Underwear Day serves as a reminder that even the most intimate parts of our wardrobe are deserving of attention and care.

In 2023, the event has continued to inspire and engage, bringing together people from various walks of life to share in a celebration that is both personal and universal. Whether through a stylish pair of briefs or a cosy set of pyjamas, National Underwear Day encourages us all to feel good about ourselves and appreciate the little things that make life comfortable and joyful.

What is National Underwear Day?

National Underwear Day is an annual celebration observed on August 5th, dedicated to appreciating and recognizing the importance of underwear in daily life. Initially founded in 2003 by the underwear company Freshpair, the day has grown to become a global event that emphasizes not just the garments themselves but also the broader themes of comfort, style, self-expression, and body positivity.

The day is marked with various activities and events, including fashion shows displaying the latest trends in underwear, special discounts and promotions in stores, social media challenges, body positivity campaigns, and even charity initiatives to provide undergarments to those in need.

National Underwear Day serves as a fun and engaging reminder that even the most overlooked parts of our wardrobe, like underwear, deserve attention and can be a source of self-confidence and personal expression. It’s a celebration that transcends mere fashion, reflecting deeper aspects of individuality and inclusivity.

Which country celebrates underwear day?

National Underwear Day originated in the United States, but over time it has grown beyond national boundaries. The celebration has been embraced in various countries around the world, turning it into an international event.

Different countries participate in the celebration to varying degrees, with some embracing it more fully through organized events, fashion shows, retail promotions, and social media campaigns. It has found resonance not just in the fashion community but also among those who see it as an opportunity to promote body positivity, self-confidence, and inclusivity.

The global reach of National Underwear Day reflects the universal nature of the themes it embodies, and the day’s growth shows how something as simple and every day as underwear can bring people together across cultures and backgrounds.

Is August 5 innerwear day in America?

Yes, August 5th is celebrated as National Underwear Day in America. The day is dedicated to recognizing and appreciating underwear, often referred to as innerwear. It’s a time to highlight the importance of these essential garments in terms of comfort, fit, and style.

The celebration began in the United States and has since spread to other parts of the world. In America, the day might be marked with special promotions and sales at retail stores, social media campaigns, fashion shows, and even events promoting body positivity and self-love.

While it may seem like a light-hearted and whimsical celebration, National Underwear Day also encompasses broader cultural themes, making it a unique and engaging event for many.

What is 2 day underwear?

It seems like “2-day underwear” could be a misunderstanding or a term that isn’t widely recognized. However, it might refer to underwear designed with specific features that allow for extended wear, such as for two days.

Some companies manufacture underwear with special fabrics and technologies that provide antibacterial properties, moisture-wicking, and odour resistance. These features can make the underwear suitable for wearing over an extended period, such as two days, without washing.

This type of underwear might be particularly appealing to travellers, outdoor enthusiasts, or those who want to minimize their laundry frequency. It should be noted, however, that wearing the same pair of underwear for two days may not be suitable for everyone or in all situations. Personal comfort, hygiene, and the specific demands of one’s daily activities should guide decisions about how often to change undergarments.

Without more context, it’s challenging to provide a definitive explanation for “2-day underwear.” If you have more information or specific questions, please let me know!

Benefits of celebrating National Underwear Day

Celebrating National Underwear Day might seem whimsical at first glance, but it carries several underlying benefits that resonate on both personal and societal levels:

  • Promotion of Body Positivity: By focusing on a garment that is intimate and personal, National Underwear Day promotes the acceptance and celebration of bodies in all shapes and sizes. It encourages people to feel comfortable and confident in their own skin.
  • Encouraging Good Hygiene and Comfort: The day serves as a reminder of the importance of quality and comfortable undergarments. Well-fitting and hygienic underwear contributes to overall health and well-being.
  • Supporting the Fashion Industry: From high-end designer brands to everyday essentials, National Underwear Day showcases the diversity and creativity within the underwear segment of the fashion industry. It provides a platform for designers and manufacturers to showcase their products.
  • Creating Awareness About Proper Fit: An emphasis on fit and style encourages individuals to find undergarments that are comfortable and suited to their bodies. Ill-fitting underwear can lead to discomfort and health issues, so the day educates the public about the importance of proper fit.
  • Charitable Opportunities: Some organizations leverage the day to provide underwear to those in need. Donation drives and charity events may be organized to distribute essential undergarments to shelters and underserved communities.
  • Encouraging Self-Expression: Underwear, though often hidden, can be a form of self-expression. The celebration encourages individuals to explore styles that make them feel good and reflect their personality.

 Economic Boost for Retailers: Retail promotions, discounts, and special offers associated with the day can provide a boost to sales and a unique marketing opportunity for businesses.

 Fostering Inclusivity: The celebration of National Underwear Day can promote a sense of inclusivity by recognizing that all individuals, regardless of age, gender, or body type, wear underwear. It’s a universal aspect of human life that transcends many boundaries.

 Environmental Consideration: Some celebrate the day by focusing on sustainable and ethically produced underwear, bringing attention to environmental considerations within the fashion industry.

 Social Media Engagement: Fun and engaging social media campaigns can foster community and connection among people, allowing them to share and celebrate in a collective way.

Overall, National Underwear Day is about more than just underwear; it’s an occasion that speaks to broader themes of self-confidence, individuality, health, and community. It turns an everyday item into a symbol of something greater, making it a unique and impactful celebration.

How to celebrate this National Underwear Day

Celebrating National Underwear Day can be done in various fun and creative ways, depending on individual preferences and the community’s involvement. Here are some ideas for how people might celebrate this unique day:

  • Wear Your Favorite Underwear: Choose a pair that makes you feel comfortable and confident, whether it’s a special design or simply your favourite everyday pair.
  • Host or Attend a Fashion Show: Local designers and retailers may host fashion shows displaying the latest trends in underwear. It could be a fun event to attend or even organize.
  • Shop Sales and Promotions: Many stores offer special deals and discounts on underwear for National Underwear Day. It could be a good opportunity to refresh your wardrobe.
  • Participate in Social Media Challenges: Join in on social media campaigns or challenges related to the day. Share a favourite style or brand, always keeping in mind appropriate content guidelines.
  • Donate to a Good Cause: Look for local charities organizing underwear drives for those in need and consider contributing new, unopened packages of underwear.
  • Promote Body Positivity: Share messages of body positivity and self-love, emphasizing that comfort and confidence are key, no matter your body type or the style of underwear you choose.
  • Host an Underwear-Themed Party: If you’re feeling particularly festive, you might host an underwear-themed party with close friends. Themes could range from pyjama parties to more creative or elegant interpretations.
  • Explore Eco-Friendly Options: If sustainability is important to you, explore and perhaps invest in underwear brands that prioritize environmentally friendly practices and materials.
  • Educate Yourself and Others: Learn about the importance of proper fit, fabric choices, and care for undergarments. Share this knowledge with friends or through social media.
  • Support Local Designers and Retailers: Shop from local or independent designers who may offer unique styles and personalized services.
  • Create Art or Crafts: If you’re artistically inclined, you might create artwork or crafts inspired by the theme of underwear, exploring it as a symbol or simply as a design element.
  • Embrace Self-Care: Take the day as a reminder to prioritize comfort and self-care in all aspects of life, not just in your choice of underwear.
  • Engage in Open Conversations: Use the day to engage in open and honest conversations about body image, self-esteem, and the importance of personal comfort with family or close friends.

Whether you choose to celebrate National Underwear Day privately or participate in public events and campaigns, the day offers a unique opportunity to focus on aspects of life that are both personal and universal. The ways to celebrate are as diverse and creative as the people who engage in them!

Tips for celebrating National Underwear Day

Celebrating National Underwear Day can be a joyful and meaningful experience. Here are some tips to help you make the most of the celebration:

  • Wear What Makes You Comfortable: This day is all about celebrating comfort and personal preference, so choose underwear that makes you feel good.
  • Be Respectful Online: If you’re participating in social media challenges, always keep in mind the platform’s content guidelines and be respectful of your audience.
  • Consider Donating: If you can, consider donating new underwear to a local shelter or charity. Check with the organization first to see what specific types or sizes they might need.
  • Explore New Styles or Brands: This could be a fun day to try something new. Whether you’re looking for eco-friendly options or a different style, many stores offer sales and promotions to make trying something new more affordable.
  • Share the Love: If there’s a brand or style you swear by, share it with friends or online (appropriately, of course). Your recommendation might help someone else find their new favourite pair.
  • Celebrate Body Positivity: Embrace and promote a positive body image. Celebrate all body types and encourage others to do the same.
  • Learn About Proper Care: Take some time to learn about the proper care for different types of underwear to extend their life and maintain their comfort and fit.
  • Support Local Businesses: If possible, shop at local or small businesses to support your community. 
  • Have Fun with a Theme: If you’re hosting a party or get-together, choose a fun and appropriate theme that everyone can enjoy. 
  • Educate Yourself on Fit: Wearing the right size and style for your body type can make a big difference in comfort. Use this day as an opportunity to educate yourself about what works best for you. 
  • Promote Sustainability: Look into brands that focus on sustainable practices if that aligns with your values. 
  • Create a Comfortable Atmosphere: If hosting an event or party, ensure that the environment is comfortable and inclusive for all guests. 
  • Keep It Personal if Preferred: Not everyone will want to celebrate this day publicly, and that’s okay! Personal reflection and private celebration are just as valid. 
  • Remember the Spirit of the Day: Above all, National Underwear Day is about embracing comfort, confidence, and individuality. Celebrate in a way that resonates with you and encourages those values.

Whether you’re celebrating alone or with others, keeping these tips in mind can help you make the most of National Underwear Day in a way that’s enjoyable, respectful, and meaningful.

Tricks for National Underwear Day

While “tricks” might not be the conventional term associated with National Underwear Day, here are some creative ideas, strategies, or “tricks” you can employ to make the most of the celebration:

  • DIY Fashion Show: Organize a private fashion show with friends or family, showcasing different styles and having fun with it. It can be as serious or as lighthearted as you like.
  • Underwear Swap: If you have close friends or family members who are similar in size, consider hosting an underwear swap for unopened or gently used items that didn’t fit or weren’t your style.
  • Creative Crafts: Use old or spare underwear to create fun crafts or decorations, especially if you’re hosting a themed party. Make sure they’re clean and in good condition!
  • Themed Bake-Off: Host a bake-off with friends where the treats are decorated with an underwear theme. It can be a fun and delicious way to celebrate the day.
  • Virtual Celebration: If you can’t be with friends or family in person, consider hosting a virtual gathering. You can share your favourite brands, talk about body positivity, or simply enjoy each other’s company.

 Social Media Giveaway: If you have a blog or social media platform with a following, consider hosting a giveaway featuring some of your favourite underwear brands.

 Local Exploration: If you’re looking for new underwear, use this day to explore local boutiques or shops you haven’t visited before. You might discover a new favourite spot! 

  • Coupon Hunting: Many retailers offer promotions for National Underwear Day. Look for coupons or deals online to make the most of the sales. 
  • Educational Content Creation: If you’re knowledgeable about topics related to underwear, such as fit, fabric types, or sustainability, consider creating content like a blog post or video to educate others. 
  • Curate a Comfort Playlist: Create a playlist of songs that make you feel comfortable and confident, embodying the spirit of the day. 
  • Themed Workout Class: If you’re a fitness instructor or enthusiast, consider hosting a themed workout class that emphasizes feeling good in your own skin. 
  • Collaborate with Local Brands: If you have a platform or are involved in the community, consider collaborating with local underwear brands for special events or promotions. 
  • Build a Comfort Shrine: Create a space in your home dedicated to comfort, complete with your favourite underwear, loungewear, and relaxation tools like candles or books. 
  • Share Inspirational Quotes: Spread positivity by sharing inspirational quotes about body confidence, self-love, and individuality.

Remember, the celebration of National Underwear Day is all about comfort, self-expression, and embracing diversity. These “tricks” are just starting points, and the most important thing is to find ways to celebrate that resonate with you and your community.

Example of National Underwear Day

Below is an example scenario that brings together various elements of how National Underwear Day might be celebrated:


Downtown New York City


August 5th, National Underwear Day


Underwear Unleashed“: A Celebration of Comfort and Confidence”


The local community and several underwear brands have come together to host a public event called “Underwear Unleashed.” The event aims to promote body positivity, self-confidence, inclusivity, and love for comfortable and stylish underwear.

Morning: Donation Drive

The day kicks off with a donation drive where attendees can donate new, packaged underwear to local shelters and charities. Several large collection bins are set up, and volunteers provide information about the impact of the donations.

Afternoon: Fashion Show and Expo

Local designers, retailers, and well-known brands showcase their latest underwear collections in a lively fashion show. Models of all shapes, sizes, and backgrounds walk the runway, reflecting the diversity of the community. An expo with various booths allows guests to explore different brands, including eco-friendly options, and learn about proper underwear care and fit.

Evening: Underwear-Themed Party

As the sun sets, the event transitions into a themed party. Guests are encouraged to dress comfortably and express themselves. Local DJs play music, and food trucks serve delicious treats. Artists offer temporary tattoos with body-positive messages, and photo booths with fun props provide memorable snapshots of the celebration.

Throughout the Day: Social Media Engagement

An official hashtag for the event encourages attendees and virtual participants to share their experiences, favourite brands, or personal stories related to underwear and body confidence. Influencers and bloggers cover the event, and participants from around the world join in online, making it a global celebration.

Special Highlight: Panel Discussion

A highlight of the event is a panel discussion featuring activists, fashion experts, and community leaders. They discuss the importance of body positivity, the role of underwear in self-expression, and the impact of sustainable fashion practices.

This example scenario showcases various aspects of how National Underwear Day might be celebrated, emphasizing community engagement, inclusivity, fun, and meaningful connections. Of course, individual celebrations can vary widely based on personal preferences, community involvement, and cultural context.

What is the voice of National Underwear Day in 2023

The “voice” of National Underwear Day in 2023 can be understood as the overarching message or theme that resonates during this year’s celebration. While this may vary depending on the context, location, and individual interpretation, the voice can generally be described through the following aspects:

  • Inclusivity: Emphasizing that underwear is a universal aspect of human life, the voice of National Underwear Day in 2023 may focus on embracing and celebrating all body types, genders, ages, and backgrounds.
  • Body Positivity: Reinforcing the importance of self-love and confidence, the voice may concentrate on promoting positive body image and encouraging people to feel comfortable in their own skin.
  • Sustainability: Reflecting a growing trend in the fashion industry, the voice may also emphasize the importance of eco-friendly practices and sustainable choices in underwear manufacturing.
  • Comfort and Individuality: Encouraging people to wear what makes them feel good, the voice may highlight the importance of personal comfort and the expression of individuality through one’s choice of underwear.
  • Community Engagement and Support: Through organized events, social media campaigns, and community outreach, the voice of National Underwear Day may aim to create connections and foster a sense of community around this unique celebration.
  • Educational: With a focus on enlightening people about proper fit, quality, and care of undergarments, the voice might include an educational component that contributes to overall well-being.
  • Charitable Aspect: Aligning with social responsibility, the voice could highlight opportunities to give back, such as donating new underwear to those in need or supporting organizations that provide essential clothing items to underserved communities.
  • Celebration of Art and Fashion: Recognizing the creativity and design behind underwear, the voice may also celebrate the artistry in this aspect of fashion and the diversity of styles available.

The voice of National Underwear Day in 2023 can be seen as a multifaceted message that transcends the simple notion of underwear. It encompasses broader themes that touch on human connection, self-expression, sustainability, and social awareness. These themes reflect a modern approach that acknowledges the complexity and diversity of individual experiences while unifying people through a common, everyday item.

National Underwear Day 2023
National Underwear Day 2023

Frequently asked questions about National Underwear Day

National Underwear Day may raise some eyebrows, along with several questions. Here are some frequently asked questions (FAQs) about this unique celebration:

  1. What is National Underwear Day?

National Underwear Day is an annual celebration that focuses on promoting body positivity, comfort, and self-confidence through the universal item of underwear.

  1. When is National Underwear Day celebrated?

National Underwear Day is celebrated on August 5th.

  1. Who celebrates National Underwear Day?

Anyone can celebrate National Underwear Day! It’s celebrated by individuals, underwear brands, retailers, and communities that want to embrace the themes of body positivity and comfort.

  1. How can I celebrate National Underwear Day?

You can celebrate by wearing your favourite underwear, attending or hosting themed events, participating in social media campaigns, donating underwear to those in need, and more.

  1. Is National Underwear Day celebrated worldwide?

While it originated in the United States, the celebration has spread to other countries, with people participating in various ways.

  1. Are there special sales or promotions on National Underwear Day?

Many retailers and brands offer special deals, discounts, or promotions on this day.

  1. Why celebrate underwear?

The celebration goes beyond the garment itself, focusing on themes like body positivity, self-confidence, comfort, and personal expression.

  1. Is there a charitable aspect to National Underwear Day?

Yes, some individuals and organizations use the day to collect new underwear donations for shelters or those in need.

  1. How did National Underwear Day start?

It was started by an underwear brand as a marketing campaign but has grown to encompass broader themes of body positivity and inclusivity.

  1. Can I participate in National Underwear Day online?

Absolutely! Many people join the celebration through social media, sharing experiences, photos (within content guidelines), favourite brands, and positive messages.

  1. Are there community events for National Underwear Day?

In some areas, local businesses, organizations, or communities may host events like fashion shows, expos, or themed parties.

  1. How can I find eco-friendly underwear brands to support?

Many brands now focus on sustainable practices, and National Underwear Day can be an opportunity to explore and support these options.

  1. Is National Underwear Day just a marketing gimmick?

While it may have commercial aspects, the day has evolved to promote positive messages about body image, comfort, and individuality, resonating with many people on a deeper level.

These FAQs cover the basics of National Underwear Day, offering insight into the celebration, its significance, and how people can participate. It’s a day that brings attention to a common yet often overlooked garment, transforming it into a symbol of self-love, comfort, and community.

National Underwear Day, celebrated on August 5th, has evolved beyond a mere marketing strategy into a significant cultural event that resonates with a wide audience. Its celebration transcends the simplicity of a garment, turning the focus towards essential human values such as body positivity, inclusivity, comfort, and self-confidence.

In an age where body image can be a source of stress for many, National Underwear Day serves as a reminder to embrace our bodies, celebrate our individuality, and find joy in the personal choices that make us feel good. Whether through participation in community events, exploring new brands, or quietly reflecting on what comfort means to us, the day offers various ways to engage.

Moreover, the alignment of National Underwear Day with sustainability and charitable efforts reflects a growing consciousness towards social responsibility and environmental stewardship. It encourages participants to think beyond themselves, considering broader community needs and the impact of their consumption habits.

Though it may seem peculiar at first glance, National Underwear Day is more than a celebration of an undergarment; it is a symbol of universal human experiences and an opportunity to connect over shared values. It inspires dialogue on subjects that often remain behind closed doors, bringing them into the light with humour, creativity, and a spirit of acceptance.


National Underwear Day is not just a fleeting trend or a shallow commercial gimmick. It’s a celebration with depth, relevance, and a positive message that continues to grow in significance. By embracing our shared humanity and the joys of self-expression, it adds a refreshing layer of meaning to an everyday item, making it a noteworthy date on the cultural calendar.

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